A daily dose of Inspiration for you!

Dan Ariely is a distinguished professor of Psychology and Behavior Economics at Duke University and an author. He is, also, the founder of The Center for Advanced Hindsight and the co-founder of BEWorks. He has published best sellers and other writing and has reached millions with TED talks as well.


Dan Ariely was born in 1967 in New York, New York. His family is from Isreal and he returned with them when he was three years old. In high school at Hanoar Haoved Vehamed he was involved in an Isreali youth movement and during a traditional nighttime ceremony he suffered burns over 70% of his body. He used this experience to demonstrate how to deliver poor news to patients.


Dan went on to earn his B.A. in psychology from Tel Aviv University in 1991. He then earned an M.A. in 1994 and a Ph.D. in 1996 in cognitive psychology from the University of North Carolina at Chapel Hill. In 1998, he earned a second doctorate in business administration from Duke University.


Between 1998 and 2008 he taught Behavioral Economics at MIT. Next, he went on to teach Psychology and Behavioral Economics at Duke University. He has published multiple books and articles and has made many audio and video appearances. Arming the Donkeys is a podcast he appears in.


Dan is married and has two children. He has done and speaks and writes about tests of Behavioral Economics for the benefit of us all. Be inspired! Have a bright day!

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